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Research process 801


 
Module code BEM 801
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results.
Module credits 30.00
Prerequisites No prerequisites.
Contact time 28 lectures per year
Language of tuition Module is presented in English
Academic organisation Marketing Management
Period of presentation Year
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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